How Low is low cost

A Few Years ago, while working with a Firm which developed Mobile Phones, the Question always came up how much time before we create a sub Rs. 1000 handset. We already knew Nokia, Motorola and a lot of chinese vendors were working on the same, and firms like TI were developing chipsets for enabling phones. Today, i still dont find a phone like this, but its Definitely Impressive how the Low Cost Market Today is Loaded with Handsets of different Shapes, Sizes, Applications and Brandnames.. Here in India, where a neat phone with a Camera, GPRS and a few Cool Applictions with support for MP3 playback would'nt cost less than Rs. 10000, now we have a huge choice of such products in the sub Rs 5000 range. I recently tried out 2 of the 3 models launched by Reliance: The Classic Handsets(Made by ZTE), and was seriously impressed. I know they are CDMA and a lot less goes into designing these babies, they are developed possibly in China,, and definitely the overall cost of manufacturing is low, but still the consumer really does'nt care. What they see is some cute looking phones, priced around Rs. 1250 and offering plans which really don't burn a hole in the packet... The entry of Chinese vendors in the market is thus in a way a good sign, and I hope the Indian firms developing handsets catch on fast and start releasing their brands fast. There has been news of BPL, Hutch, Reliance, Elcoteq, Ajanta, Digibee, Spice and a whole load of other firms developing Cell phones in India. I'm sure companies like Digibee and Spice will be flooding the market in the near future...I just hope that its fast and its worth it...

// Nrip Nihalani