I believe in Information Therapy and a Medical Website is a very powerful tool to facilitate it. But to effectively impart information therapy, requires more than putting up 5 pages of text with some fancy images. Its important to use medical web experts to help create a site which is visually appealing, medically correct and patient friendly. I see tons of bad sites, and to be frank a few years back my own firm provided what I regard as medical websites which were not up to the mark to a couple of its clients. Thankfully, these sites were upgraded for free when our team learnt all about "What makes a Good Medical Website".
Here is a 7 step rule which serves as the basic rule set of a Good Medical Website.
1. Ensure Simple Navigation. Follow Jakob Nielsen's rules.
2. Make text readable; on different devices.
3. Use Images and Audio Visual Aids to communicate and explain Diseases and Conditions
4. Provide contact forms and let patients and peers email you.
5. Keep the content fresh and updated.
6. Ensure that every paper one may have to read or fill in when visiting your practice is available for download and easy to locate in either a Doc or a PDF format on the website
7. Provide visitors/patients with easy to use tools such as medical calculators. Let patients have the option of sharing the results displayed by these calculators with you directly via the website.
Showing posts with label websites. Show all posts
Showing posts with label websites. Show all posts
Friday, July 15, 2011
Saturday, January 01, 2011
Facebook for Medical Practices and Doctors
Facebook has seen unprecedented growth in the last 4 years. From a small community site, specific to colleges, it has overtaken Google to become the favored haunt of the webophile. One of the reasons for this has been the number of applications that are built on Facebook, but a bigger reason is that because "Everyone is On Facebook". Lets face it, if you want to know what someone did last Sunday, or last month, Facebook is a bigger help than any friend that you have. Coming to the point, the last year has seen a serious growth in the number of doctors creating Facebook profiles.
Now I've spent a considerable amount of time helping doctors embrace technology for different reasons. Some want technology to help manage their clinic, some to help manage patients also, some simply want to use it to connect to friends and family far away while some other want to use it to see if it can help them learn more. Facebook is a brilliant technology for just keeping in touch, and to make regular announcements. Not too regular mind you.
The presentation below delves into the Why's and How To's of setting up a Facebook Page for a Medical Practice. It also provides some examples and contains a video showcasing samples of very effective techniques.
Facebook Pages For Doctors and Medical Practices
Note:
As with all professions, Medical Professionals have started slowly empowering themselves using the benefits of technology. Over the years, I have analysed how each medium would benefit a doctor given his specific needs, and of course had to reason on factors such as the learning curve, investments on time and mindsets. Social Media is one such medium. This article is part of a series of 4 where I delve into how Doctors can use different Social Media avenues for different purposes.
You may wish to check out Websites for Doctors to start off with creating a digital Identity for yourself. By my calculation, its the largest provider of Medical Websites in Asia
Now I've spent a considerable amount of time helping doctors embrace technology for different reasons. Some want technology to help manage their clinic, some to help manage patients also, some simply want to use it to connect to friends and family far away while some other want to use it to see if it can help them learn more. Facebook is a brilliant technology for just keeping in touch, and to make regular announcements. Not too regular mind you.
The presentation below delves into the Why's and How To's of setting up a Facebook Page for a Medical Practice. It also provides some examples and contains a video showcasing samples of very effective techniques.
Facebook Pages For Doctors and Medical Practices
View more presentations from nrip.
As with all professions, Medical Professionals have started slowly empowering themselves using the benefits of technology. Over the years, I have analysed how each medium would benefit a doctor given his specific needs, and of course had to reason on factors such as the learning curve, investments on time and mindsets. Social Media is one such medium. This article is part of a series of 4 where I delve into how Doctors can use different Social Media avenues for different purposes.
You may wish to check out Websites for Doctors to start off with creating a digital Identity for yourself. By my calculation, its the largest provider of Medical Websites in Asia
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